mi mi Secret™+mi mi digital app
One box. One surprise. Open to discover your fluffy companion from 5 unique variants with a collectible plush toy, digital mi mi card, and free keychain.
What's in the box
1x mi mi Plush Toy
Random variant from 5 unique designs
1x mi mi Digital Card
Exclusive collectible digital card
Drop rates
mi mi World
A whole world beyond the box.
Take mi mi into Doodle Climb. Draw, customise your world and meet friends in the online lobby.
- Draw your own paths
- Create and customise 3D objects
- Meet and play with friends
Start without a toy. A physical mi mi is optional.
iOS / Android
mi mi for every mood
One Mi Mi. Every outfit, every day, every adventure.
Wear it loud.
On your boldest bag, on your brightest day — Mi Mi turns any accessory into a statement.
Same mi mi · infinite moods
Whichever one finds you — it belongs with you.
Not every dream hides a secret…
but some do.
Every mi mi secret plush brings warmth, softness, and a sprinkle of everyday magic. But hidden among them lives something truly extraordinary — SECRET mi mi.
Will you be the dreamer lucky enough to uncover this rare snowy companion?