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A little introduction to mi mi

Little friend. Big world.

A plush friend to hold. A whole world to make your own. Meet mi mi — and see where your imagination takes you.

See how it worksExplore the app
Pink mi mi plush beside its coral surprise box and a phone opening into a creative game world
  1. 1Open your box
  2. 2Meet your mi mi
  3. 3Create your world
The real coral mi mi Secret box with a pink plush companion

A small box. Someone special inside.

Every sealed box holds a surprise plush mi mi. A little companion for your backpack, your adventures and your everyday.

A surprise plush, a keychain and a digital companion card.

The colour is a surprise. Every mi mi is a friend.

Pastel pink mi mi plush companion

Pastel pink

A little softness for every adventure.

Who will you meet?

Get to know the colours. Your box keeps its own little secret.

And a secret friend…

Some surprises are better left inside the box.

mi miWorld

Same friend. A whole new world.

Take mi mi into the app. Care for your companion, discover the Academy and step into a game made for your imagination.

  • Your companion
  • Learn & discover
  • Create & play
Get the mi mi app

Start in the app without a toy. A physical mi mi is optional.

Inside the mi mi world
mi mi characters explore a custom drawn path between floating islands
An illustrated peek at the creative world.

What will you make today?

An idea, a drawing, a place to play. You decide what comes next.

Pink mi mi draws a house and bridge that turn from a blue sketch into a 3D creation

Draw your idea.

Pick a colour. Draw a path, a house or something nobody has imagined yet.

A colourful handmade 3D world with mi mi and creative building blocks

Make it your world.

Build in 3D. Change shapes and colours. Make a little place that feels like you.

Pink, blue and yellow mi mi friends playing together on a floating island they have built

Better with friends.

Meet up, explore and play together. Show your friends what you made — and see what you can imagine together.

Ready to try?

Open a little piece of the game in your browser.

A few things you might wonder.

What is inside the box?

A surprise plush mi mi, a keychain and a digital companion card. The colour is chosen at random — that is the surprise.

Do I need a plush to use the app?

You can start in the mi mi app without a physical toy. The plush is an optional friend to bring into your everyday adventures.

What can I do in the game?

Draw your own paths, create and change 3D objects, explore your world and meet up with friends to play together.

Where can I get the app?

Open the app page to find the App Store and Google Play links for your phone or tablet.

Pink mi mi plush ready to meet its new friend
mi mi

Your next adventure starts with a hello.

Meet your mi mi. Bring a little imagination everywhere.

Find my surprise box